Time is precious. People are working harder and longer and so time efficiency is of the upmost importance. Understanding that your clients time is precious is the key to running a successful video production company. You can’t keep CEOs, HODs or anyone for that matter waiting; when they walk into the room to film their interview, you need to be ready…lights, camera, action! This is also key to retaining client satisfaction and hopefully securing repeat business.
So how do you ensure your ready to roll?
It all starts with scheduling, and managing the clients expectations. I’m a big advocate for transparency, if I need an hour to set up then I’ll tell the client exactly that. So if I’m interviewing the CEO at 9am, my team is there at 7:30am, and we’re set up by 8:30am. There are always technical challenges to overcome, thats just the nature of the film business, so I always like to give ourselves a little extra time just in case something decides not to work. It’s also important to factor into that schedule the time it will take to empty your car, van or truck and subsequently lug the gear to the room you’re going to be filming in. Just because your filming on the top floor, doesn’t mean there’s going to be a lift!
Next, efficiency stems from the top. As the business owner, creative director, Director of Photography or whatever title you give yourself, you’re in charge of your team and so you need a clear plan of what you want to achieve and how you want to achieve it, so that you can issue clear instructions to your crew and no one is unsure as to what the end goal is.
And finally, surround yourself with people you trust. Are they talented at what they do? Are they professional? Do they have your back? Surrounding yourself with the right people is the key to success in any business and perhaps more so in a creative business. It’s always tempting as a creative to mix things up, change the lighting setup, play around with colour, try out your brand new slider system, and that’s fine, but you need to make sure you have the team that is technically savvy enough to achieve this quickly whilst still keeping an eye on the end product.
Catch ya later - James