Instagram has always had a video function, and as a purely visual platform, it has always played a big part in its success and major growth in popularity. However videos were previously limited to 15 seconds in length, which made it difficult and potentially off putting for businesses and brands who weren’t quite sure how to get their messages across in such a short space of time and make it work as part of their marketing strategy.
Since then Instagram has changed a lot, and there are 2 key areas that has made it essential for video marketing, regardless of the size of the business or budget for production.
Firstly, and most importantly, you can now upload videos up to 60 seconds in length, this means that you can create full branded films and video content and upload them in their entirety, allowing you to tell your stories in full without having to break up your messages.
And secondly, Instagram has introduced a video specific search function, whereby it will suggest and show you videos that you might be interested in, based on the type of content you regularly interact with and the hashtags used on those images. For example if you often click on and like images and videos of cats, then Instagram will show you more images and videos of cats. For marketers and businesses looking to use video in their Instagram marketing strategy, this is a breakthrough, as you can now tailor your content to specific audiences by creating videos on particular topics that you know will be searched for and hashtagging them accordingly.
So there you have it, 2 key reasons why now is the perfect time for you to start sharing video content on Instagram and leveraging it as part of your social media marketing strategy.